Aviation News, Boeing, Airbus

The 787 wasn’t the first shot Boeing took at resurrecting its commercial airliner business in the dark days of the late 1990s. The first was the near-Mach Sonic Cruiser, a 21st Century plane that promised faster travel for the average flier. Its main problem was that it wasn’t the efficient, comfortable, special airplane the airlines and flying public wanted. Enter the 787: “The Sonic Cruiser and 787 took aim at the same spot in the market–mid-size [200-250 passengers] and long range [7,000-8,000 nautical miles]–but there is greater value for a majority of airlines in creating a more fuel efficient jetliner than a faster one,” says Tom Cogan, 787 chief program engineer. However, fuel efficiency alone isn’t enough to bring passengers and–more importantly–airlines to your door. New Ford CEO Alan Mullaly, the president and CEO of Boeing Commercial Airplanes at the time of the plane’s inception, said the Dreamliner had to “provide new solutions for airlines and passengers” and “bring back the magic of flight.”

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[ILLUSTRATION OMITTED]

Auto Lesson #1:

Fuel efficiency may be important, but you can’t lose sight of the fact that cars and trucks have a certain “magic” associated with them for many people.

For the 787, this meant addressing the main complaint of any flyer: the cabin. While First and Business Class accommodations are often roomier and more comfortable, Coach Class seats usually qualify for the term “steerage.” But better seats and more elbow room only go so far. How people interact with the space is as important as how much space they have to interact with. “The initial goals included an unprecedented focus on the passenger experience, in much the same way a company like BMW focuses on the driver,” says Blake Emery, director, Differentiation Strategy, Boeing Commercial Airplanes. That focus, he says, had to include “an experience noticeably different than anything that has gone before, and that included focusing on the unique experience of being thousands of feet above the earth.”

Auto Lesson #2:

Focus on what the drivers and passengers will do, how being in a vehicle makes their journey unique, and how to use this information to make those trips enjoyable.

AIRLINE INDUSTRY INFORMATION-(C)1997-2006 M2 COMMUNICATIONS LTD

The Boeing Company (NYSE: BA) and Germany’s Deutsche Lufthansa AG have revealed that the airline has ordered 20 Boeing 747-8 Intercontinental jetliners, plus 20 purchase rights.

Boeing said that Lufthansa is the first airline to place an order for the passenger version of the aircraft.

The Lufthansa order, with a total average list-price value of USD5.5bn, is scheduled for delivery beginning in 2010. This order is a primary component of the airline’s plan to modernise its fleet and increase environmental stewardship.

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AIRLINE INDUSTRY INFORMATION-(C)1997-2007 M2 COMMUNICATIONS LTD

A Boeing 757 operated by Icelandair on its way from Iceland to Paris, France yesterday (3 January) was caught in serious turbulence over Britain.

The turbulence caused minor injuries to three crew members, reported Iceland Review. Flight FI 542 dropped approximately a hundred meters as a result of the turbulence and food trolleys, trays and other stray objects were thrown around the aircraft, the Icelandic newspaper Morgunbladid reported.

EADS knowledge of Airbus delays probed - China Post
Turkish PressEADS knowledge of Airbus delays probedChina Post, Taiwan - 9 hours agoEuropean Aeronautic Defence and Space Co. and Airbus denied a report Tuesday in business daily La Tribune that Airbus Technical Director Alain Garcia told …Airbus Delays and Stock Sales Questioned ForbesEx-EADS Chief Denies Having Insider Info on Airbus Delays Deutsche Welleall 75 news articles

Thu, 31 May 2007 02:20:12 GMT
Qatar extends a much-needed lift to Airbus
Herald Tribune - PARIS: Airbus won a $16 billion pledge Wednesday from Qatar Airways for 80 A350 XWBs, a commitment that secures the future of the program after a three-year struggle to design a credible competitor to Boeing’s 787 Dreamliner. “It’s an enormous order …

30 May 07 21:25:00 UTC
Quoi de neuf ?? Un homme volant
Yves Rossi est le premier homme volant. Stéphane Delétroz l’a rencontré. Enfant il jouait à l’avion. Il en a fait son métier : pilote militaire, commandant de bord sur airbus et aujourd?hui “fusion man”. Yves Rossy est l?invité du Salon international des inventions, on peut le rencontrer ces prochains jours à la halle 7 de Palexpo à Genève.

Thu, 19 Apr 2007 02:30:00 EDT
Arnaud Lagardère au centre du scandale Airbus

World Business Briefing: France: Qatar Airways Raises Airbus Order
New York Times: Qatar Airways ordered 20 more Airbus A350s to become the largest customer for the wide-body jet, with a total order of 80 planes worth a listed price of $16 billion. Louis Gallois, chief executive of Airbus, said it was one of Airbuss biggest orders ever. The Qatar Airways agreement for 20 …

ACLU Files Lawsuit Against Boeing Subsidiary for Providing Services for CIA Torture Flights
Source: www.moreover.com — Thursday, May 31, 2007Associated Content May 31 2007 12:15AM GMT

Thu, 31 May 2007 17:54:56 GMT
France: Qatar Airways Raises Airbus Order (New York Times)
Qatar Airways ordered 20 more Airbus A350s to become the largest customer for the wide-body jet, with a total order of 80 planes worth a listed price of $16 billion. Louis Gallois, chief executive of Airbus, said it was one of Airbus?s biggest orders ever. The Qatar Airways agreement for 20 A350-800s, 40 A350-900s and 20 A350-1000s, as with most large orders, would probably come with deep …

Thu, 31 May 2007 03:19:53 GMT
Senators Rip Boeing Deal
David Martin reports on a Senate committee hearing over a long-running scandal: the deal the Air Force once struck with Boeing to lease fuel-tanker jets at inflated prices.