The company said the decision reflects higher launch costs and weakened demand for both its launches and its satellite-making business. Chief executive Phil Condit, explaining the decision to analysts on a conference call, cited a “terrible marketplace” along with some technology and performance problems.
Boeing will now focus exclusively on the U.S. military as a customer for its Delta IV satellite launches, which will significantly raise its costs.
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The announcement culminates several years of struggles at Boeing’s California-based satellite operations, the weak link in its expanding and otherwise prosperous defense and space business.
It also reflects another notable setback for a company that has relied on its defense and space operations to enable it to steer profitably through the turbulent commercial airplane environment since the 2001 terrorist attacks.
Besides the air travel slump, Boeing has been struggling with a difficult satellite market since it acquired the satellite-making holdings of Hughes Electronics Corp. in October 2000.
Boeing shares were down $1.14, or 3.3 percent, to close at $33.44 on the New York Stock Exchange.
“It’s just a very, very weak market, and Boeing way overestimated the commercial use that would have been if the satellite business hadn’t gone down the tube,” said Paul Nisbet, an analyst for JSA Research.
There were only three commercial satellite orders worldwide last year that were large enough to justify a Delta IV launch, he said.