Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europes Airbus overtook Americas Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Author: John Newhouse
Paperback:
272 pages
Company: Vintage
(2008-01-08)
(2008-01-08)
ISBN: 1400078725
List Price: $14.95
Amazon Price: $7.99
Used Price: $8.00
70s interior Boeing 747 on Flickr - Photo Sharing!
OLD MODEL PLANE BOEING 767-200ER MALEV ALL OF WOOD
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May 1991 Medium shot panning airline owner Niki Lauda walking through site of Air Lauda Boeing 767-300 crash / photographers taking pictures of debris / Thailand / AUDIO
May 1991 Medium shot panning airline owner Niki Lauda walking through site of Air Lauda Boeing 767-300 crash / photographers taking pictures of debris / Thailand / AUDIO9 sec - Jan 10, 2007Latest Footage from Getty Images, Inc.
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